An Impact Gap represents the gap between actual impact and potential impact. It is a critical output of Creatalytics™

An Impact Gap is created when creative is not designed to be fit for platform. You are likely to have an Impact Gap if you take a ‘one size fits all’ creative approach e.g. using linear creative in a Skippable or Social video environment.  

When an Impact Gap exists it compromises return on investment (ROI) by limiting reach, recall and message takeout. The size of the impact gap signals action;

• Big Impact Gap: Optmise creative asset

• Small Impact Gap: Invest with confidence in the asset to yield the greatest Return on Investment

Creatalytics™ assessments start at $2,750* for you r first creative asset.*Based on local currency + applicable taxes.

More than one asset?

We price subsequent assets based on channel and volume of assets for assessment.

We also offer pricing on:

• Projects - 8, 15, 25 asset volume

• Partnerships - for multi-country clients or multi-tiered brands or Media Owners

• Pitch - Special pricing for agencies or media owners in a pitch process where you might like to ensure concepts are as impactful as possible.  

• See ‘Get Pricing’ to get a quote to suit your needs.

* Costs appear in local currency + applicable sales taxes

A Creatalytics™ assessment can be completed in as little as 24 hours [for a priority fee] or within 5 days once creative assets are onboarded.  A small amount of time to get actionable optimisations to increase the impact of your creative.

Creatalytics™ assesses:

• Creative concepts i.e. prior to production investment.

• Produced creative

Creatalytics™ assesses creative for four channels;

• Video: Linear, Cinema, Skippable, Social and Forced View

• OOH: All formats

• Audio: Radio, Digital Audio, Streaming, Podcast

• Display: Static or Animated

Yes! We ask you to share a script, scamp or animatic along with a summary of intended talent, music, and visual / audio treatment.

We onboard this with you to ensure we have the creative context required to adjust the model to reflect the creative is in pre-production phase.

Yes! Creatalytics™ assesses Brand or Performance creative effectively. We calibrate the model to the role in the funnel the creative is designed for.

Our model assesses tactics within the asset, not the message. 

When we assess creative, we compare it to our database for benchmarks for category, communication task type, format and channel.

Results are delivered in:

Creatalytics™ dashboard summarising

• The size of your Creative Impact Gap

• An estimate on the Cost of Lost Impact from the Impact Gap

• Key impact highlights

• Actionable optimisation guidance to close your Impact Gap

• Comparison to benchmarks from the Creatalytics™ database (5M datapoints and growing)

Review Meeting

When your Creatalytics™ assessment involves multiple creative assets, we schedule a review meeting to present the results to your broader team. This team may include in-house design, marketing, and financial stakeholders, as well as representatives from your creative and media agencies.

Book a demo to learn more.