‘One size fits all’ creative, downsizes ROI

Creatalytics™ assesses all video types and this example shows where using creative designed for Linear in a Skippable or Social video environment without making it fit for platform creates an Impact Gap.

This Impact Gap compromises ROI^ by wasting media and limiting recall.

The Cost of this Lost Impact could be up $792,000^ over the long term.

^Cost of Lost Impact calculated on basis of $1.5M Video budget budget[annual], Average ROI by Linear, Skippable and Social channels.