Even Award winners have Impact Gaps

Written By Creata Lytics

Creatalytics™ identifies ways to make your existing creative more impactful.  

Our database with over 5M datapoints was created by assessing Creative, Effie® and People’s Choice Award-winning creative from around the world. This example shows how award-winning creative performs relative to the average Impact Gap for Skippable video.

  • Award winning creative had an Impact Gap 75% smaller than the average.

  • Importantly, Award winning creative still had Impact Gaps which on average could compromise return on investment by up to 15%.

Every creative asset we’ve assessed to date as optimisations to make. Creatalytics™ helps close Impact Gaps to increase your ROI. 

^Cost of Lost Impact with $500,000 Skippable  Media Budget, average ROI across different categories and the average Award-Winning Creative Impact Gap. 
Creata Lytics
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