Prioritise creative and its media investment

Creatalytics™ identifies Creative with the most impact, enabling media budget to be allocated for maximum return on investment.

In this case, two out-of-home campaign assets were assessed. Asset A had a significant Impact Gap, indicating that it requires optimisation, while Asset B demonstrated greater impact and could be prioritised for investment.

By following this approach, the Cost of Lost Impact could potentially be reduced by $201,301*.

Reductions to the Cost of Lost Impact relate to media budget and ROI specific to channel and the category.  The total potential reduction will vary by Advertiser.